AP RACING COACHING
THE PRO EXPERIENCE.
BUILT AROUND YOU.
Proven training, experienced judgement, and the level of coach access you need to keep moving forward.
THREE WAYS TO TRAIN. ONE STANDARD OF EXCELLENCE.
CHOOSE YOUR LEVEL OF SUPPORT
How much structure and
coach access do you want?
Good Coaching meets you where you are.
Great coaching helps you apply it to your goals, your schedule, your experience and the athlete you want to become.
SELF-DIRECTED
Annual Plan
A complete season roadmap without ongoing individual coaching.
$399 / year
Best for
Independent athletes who want proven structure
and the flexibility to manage their own training.
✓ Complete 12-month training framework
✓ Training delivered in TrainingPeaks
✓ Swim, bike, run and recovery guidance
✓ AP Racing education and resources
Does not include individual workout review, ongoing modifications or direct coach access.
MOST POPULAR
PH+ Coaching
Personalized training blocks with focused coach review
and accountability.
$299 / 2 months
Best for
Athletes who want more than a static plan without the access or cost of full 1:1 coaching.
✓ Updated two-month training block
✓ Coaching consultation per two-month training block
✓ Coach review of progress and needs
✓ Race prep consult
All plan monitoring, communication and program adjustments are setup around 2 month cycles.
MOST PERSONAL
1:1 Coaching
A coach who knows your training, adapts the plan and stays in your corner.
$299+ / per month
Best for
Athletes with ambitious goals, changing schedules or a need for consistent feedback and accountability.
✓ Fully individualized training plan
✓ Continuous TrainingPeaks oversight
✓ Ongoing adaptation and feedback
✓ Direct relationship with your coach
6-month initial commitment. Coordinated strength programming is available for an additional $15 per month.
FULL COMPARISON
SEE THE
DIFFERENCE
The primary difference is not the quality of the training. It is how often the plan becomes personal, and how closely a coach stays involved.
Swipe to compare →
| Annual Plan | PH+ | 1:1 Coaching | |
|---|---|---|---|
| Training structure | 12-month framework | Two-month blocks | Fully individualized |
| TrainingPeaks delivery | ✓ | ✓ | ✓ |
| Coach consultation | — | One per cycle | Ongoing |
| Workout monitoring | — | One per cycle | Continuous |
| Plan adjustments | Available separately | Every 2 Months | Ongoing |
| Direct coach access | — | Limited | Regular |
| Coordinated strength add-on | $180 annually | $15/month | $15/month |
| Investment | $399/year | $299/2 months | $299+/month |
STILL NOT SURE?
START WITH
ONE
QUESTION.
How much personalization and accountability would help you train consistently right now?
I want a clear plan I can follow independently
I want a coach review, guide and adjust each block.
I want an individual coach involved throughout my journey
THE AP RACING METHOD
ELITE EXPERIENCE.
APPLIED TO YOUR LIFE.
We know the front of the race. We coach the whole field.
With 75+ years of combined experience at the highest levels of endurance sport- from world-class competition to first-time finish lines; we know what works. More importantly, we know how to take what we’ve learned and apply it to you.
Your goals. Your life. Your starting point.
That’s coaching.
THE IDEAS THAT GUIDE OUR COACHING
These five principles shape how we work with every athlete. They’re not rigid rules — they’re a shared philosophy that helps us make better decisions, ask better questions and get the most out of the people we coach.
MEET THEM
WHERE THEY ARE.
THEY CAN GO.
We start with the athlete in front of us — their physiology, history, goals, strengths, limitations and life. Then we help them see what’s possible and build the path to get there.
READ THE FULL STORY
YOUR LIFE
DOESN’T HAVE TO
FIT INTO TRIATHLON.
We build around real life — work, family, stress and recovery — because training doesn’t happen in a vacuum. We pursue performance without asking you to reorganize your entire existence around the sport.
READ THE FULL STORY
PRINCIPLES,
NOT PRESCRIPTIONS.
We coach from shared training axioms, not rigid formulas. The principles inform the decision — but coaching is knowing how and when to apply them for each athlete.
READ THE FULL STORY
TRAIN TODAY
FOR WHAT YOU
NEED TOMORROW.
We think beyond the next workout. We plan backward from the demands of your goal, understanding that the adaptations you need on race day are built weeks — or months — before you get there.
READ THE FULL STORY
DO COOL STUFF
WITH COOL PEOPLE.
Performance matters. So does actually enjoying what you’re doing and who you’re doing it with. We believe in races that scare you, trips you remember and a community that makes the journey better.
READ THE FULL STORY
Our approach
Experience matters.
So does listening.
AP Racing combines decades of elite racing and coaching experience with the realities of work, family and everything else competing for your time.
✓ Train with purpose, not noise
✓ Build consistency before complexity
✓ Purposeful practice makes permanent
✓ Adapt the plan to the athlete
✓ Race preparation that develops confident execution
✓ Endurance Sports have to fit into your life, your life doesn’t have to fit into endurance sports
✓ Do cool stuff with cool people- if we aren’t having fun we are not going to last
BUILT FOR PROGRESS
A plan is only valuable if you can keep showing up for it.
That is why we start with the athlete—not a template, trend or perfect imaginary week.
Go deeper with The LAB | AP Racing’s Testing & High Performance Arm
More insight.
More capacity.
01
TESTING & ANALYSIS
AP RACING THE LAB
Know what
to change.
Performance testing and movement analysis turn physiology, technique and data into a clear Prescription for Change—then your coaching helps put that insight into action.
Your coaching sets the direction. The Lab helps uncover what needs to change, while #GetSome Strength builds the durability and capacity to make it happen.
02
BUILD THE ENGINE
#GETSOME STRENGTH TRAINING
Build the body
behind the performance.
Endurance-specific strength and mobility help you produce power, maintain form and stay durable through the training and racing that matter most.
KEY PILLARS OF SUCCESS FOR COACHES AND ATHLETES
All of the Science & Technology can not change some of the fundamental truths to our training
01
Purpose
Every session has a job.
Every training block moves you toward something.
02
Consistency
We build repeatable training
before adding unnecessary
complexity.
03
Adaptation
The right level of support
evolves with your goals
and your life.
04
Execution
Training should prepare you
to execute consistently daily
so gains stack over time.
COACHING QUESTIONS
Before you choose
Still deciding? These are the questions that usually make the right level clear.
-
Choose the Annual Plan if you mainly need structure, PH+ if you want periodic expert review and accountability, and 1:1 if your training needs regular adaptation and a consistent coach relationship.t goes here
-
Yes. Start with the support that fits now. If your goals or need for personalization changes, we can help you move into the appropriate level and will reconcile as necessary.
-
Yes, membership to The Squad is included. Membership to the Crew is a separate program fee.
-
AP Racing provides endurance training and performance guidance. Medical care, physical therapy, rehabilitation and clinical nutrition require appropriately qualified providers.
-
You will complete an athlete intake and connect your TrainingPeaks account. Plan athletes receive the appropriate framework; PH+ and 1:1 athletes also begin the relevant coach onboarding process.
OUR STAFF.
YOUR TEAM.
AP RACING TAKES OUR COACHING SERIOUSLY
HOW WE BUILD OUR STAFF: Our AP Racing apprentice program is where coaches learn our philosophy, systems and expectations directly from our leadership team before taking responsibility for athletes. They train with us as athletes, train with us as coaches, and then we all learn from each other.
THE GOAL: To give coaches a framework and toolset that allows them to put their own fingerprint on their coaching. It is not to create coaches who all think exactly the same way. It is the opposite.
WHAT WE WANT: We want great coaches who share the same standards, while bringing their own experience, perspective, judgment and enthusiasm for each of you.
That is what makes Coach by Committee work. Coach by Committee is our basic coaching framework where you have a single coach that is ‘your guy/girl’. But, every month, our coaches are responsible for talking through everything about you with our entire staff. Now, we get lots of perspectives and are able to really provide comprehensive support.
IT ALL STARTS WITH 2 FRIENDS DOING COOL STUFF
AP + DB have been working and training together since 2007. During this time, they realized that they really love doing cool stuff with cool people. They also realized that they can help a lot of folks by providing access to all of the things they have had through the years: Great education, Great Experiences, and Great Friendships. This is how AP Racing was born!
Daniel likes to say, between the two of them, they have over thirty IM1406 and IM703 wins. Their accolades speak for themselves and are too long to list, but the real ‘magic’ with these two becomes apparent when you spend time with them. Quickly, you realize that their desire to share their knowledge and experiences with every level of athlete is unmatched.
PRO, MOM + EVENT DIRECTOR
Jackie is a 5x IM703 Champion, 2019 US Snowshoe National Champion and entering her 11th year as a professional triathlete. Equally important, Jackie understands the difficulties of balancing life as an athlete, mom, event director and anything else you can throw into the mix. Jackie is from Milwaukee and runs a series of events there to help build the community and create learning experiences for athletes. If you ever wanted to know how to ‘do it all’ and transform from an Age Grouper to Pro, Jackie can show you the way.
SWIM SPECIALIST + COACH TO THE STARS
Holly started off as an AP Racing athlete and we quickly recognized her ability to coach both adults and youth athletes. Similar to Andy, Holly came to triathlon after a successful youth and collegiate swim career. Holly has coached swimming for over 20 years and has coached triathlon for the past 10 years. Holly specializes with our athletes who need more help with their swimming and our beginner/intermediate athletes(she really gets it) Don’t let that fool you though, she also has seen success with IM and IM703 winners too! Fun fact: Holly also coached 2 of the 3 lead actors on the show Baywatch to prep them for their open water swim scenes.
HE TRADED A BALL FOR A BIKE AND NEVER LOOKED BACK
Similar to Daniel, Scott’s athletic career took him to Europe to play professional soccer at a young age. After returning stateside, he realized that he still wanted to train competitively now that his soccer career was over. Since finding triathlon, Scott has went from a middle of the pack racer to an ‘off the front guy’, once he can catch you after he gets out of the water. If you ever want to learn flip turns, ask us to send you his flip turn video- it’s a classic. Scott has been working with AP Racing since 2016(he is an Old G’), is our Tahoe Camp Director, head technology officer for swimming, and a member of ‘The Crew’.
FOREVER WITH US- FROYO MILE CHAMPION, #GETSOME GUY!
This past year, we lost our coach and dear friend to a tragic biking accident. Anyone that has met Brian knows that Brian was born to teach and motivate. It was such a passion for him that you sometimes questioned if it was even real, or if you could deal with it. But once you realized it was nothing but real, you could not get enough of it or do anything but appreciate him so much. Brian was made to squeeze everything he could out of every single day and he wanted you to too. A devoted father, husband, police officer, coach, ski patrol instructor, and friend. The superlatives I could use to talk about Brian are never ending, but the one thing I want to say about Brian was that he was family. We honor Brian by trying to #getsome everyday.
THE ONE WHO PAVED THE WAY FOR EVERYONE ELSE
Steve was the first coach to work with AP Racing. He helped us create our coaching apprenticeship & training program and is an athlete favorite. As an athlete, very similar to Andy, Steve was not introduced to triathlon until his mid-20s. Unlike Andy , he received his first swim lesson also in his 20’s and signed up for his first Ironman without owning a bike. Don’t let that fool you, Steve is a first class athlete who uses his background as an All-State athlete in XC, Track & Field, and Soccer to catapult his success. Steve was also a collegiate B-ball player, high school x-country coach & Athletic Director. Steve’s diverse sports background and all around happy demeanor make him a great coach, training partner & friend.
PRO, DAD, AND LIFETIMES OF EXPERIENCE
Brian started his triathlon journey as a swimmer, cross country and track runner at Florida State(Go Osceola and Renegade) and represented the USA for over a decade. In the previous century, way back in 1998, Brian won the US Junior National Championships & then went on to place 2nd at the elite nationals. After a decade plus of globe trotting & dominating, Brian now resides full time in Colorado Springs with his wife and sons. Brian brings to the table the perspective of a professional athlete, full time dad/husband, and demands of an AG athlete.
BRAZILIAN FLAIR, STANFORD SMARTS
Gustavo joined AP Racing as a Crew Athlete in 2018 and has emerged as not only one of our top level athletes but also a world class coach. A Stanford PHD, Gustavo combines wicked smarts with real world application(and common sense) to optimize training for our athletes. At races, Gustavo can regularly be seen on top of the podium doing his patented Brazilian Samba moves or out on the road cheering on his athletes. Although it’s not on record, it is believed that Daniel once said that "Gustavo might be the only person who can descend as fast as him.” I don’t believe it but maybe we will have to find out at one of our camps.
THE WOLF PACK HAS NOW BECOME 3
Brian started off by attending our AP Racing Olympic City USA Camp. He then started 1:1 Coaching with us and soon after, he was the kid that was ‘always around.’ In truth, we invited Brian to train with Daniel and Andy over one summer and we just had so much fun together that we did not let him leave. Brian is a great resource for athletes as he has completely transformed as an athlete over the years + is one of the best training partners any one can have. He understands the demands of ‘life’ and the demands of starting triathlon from traditional ‘American’ sports. He leaves no stone unturned and also makes sure that AP Racing runs smoothly.
“Special Forces… Special Kind of Coach”
A 20-year Army vet and former operator with the elite 75th Ranger Regiment, he swapped rucks and NVGs for carbon bikes and aero helmets after a back injury ended his weightlifting path in 2014. That’s when he found triathlon—and never looked back (unless someone’s chasing him up a hill).
Josh joined AP Racing with three goals: learn everything, coach triathlon, and make people better—ideally all at once. He survived AP Racing’s famously tough, multi-year coach certification program, which he swears was harder than Ranger School. Since 2024, he’s been coaching under the watchful eyes of Andy and Daniel, who still aren’t sure if he’s a wizard or just absurdly consistent.
Josh’s strengths? Clear communication, an uncanny ability to balance performance with real life, caring—probably more than is emotionally sustainable, and an unhealthy love for brutal bike courses & electric vibes.
Teaching and performance optimization are his love languages. With a background in elite teams, he knows when the vibe is right. To Josh, AP Racing nails the perfect blend of people, coaching, culture, and results.
YOUR GOALS. YOUR LIFE. YOUR NEXT STEP.